Soft, Renewable, and Climate Beneficial™: Why U.S. Wool Deserves a Comeback

For decades, American wool has been overlooked in the world of performance textiles— reliable, renewable, and respected by those who know it, yet largely sidelined in an era of fast fashion and synthetic dominance. But that story is starting to shift. Thanks to a new generation of producers, processors, and designers committed to regional supply chains and regenerative farming, U.S.-grown wool is poised for a long-overdue comeback.