For many brands, it’s easy to have an interest in locally-grown, climate benefitting fibers. It’s actually taking the leap to move that material through the supply chain that is hard. At Fibershed, we developed the Climate Beneficial Verification program to help bridge that gap and support companies who want to make the move from extractive supply chains to ones rooted in building healthy soils and creating economically viable farms.

We are deeply grateful to Bowles Farming Company for opening their fields and to farmers like Cannon Michael and Gino Pedretti for their leadership, courage, and belief in this work. Their collaboration and commitment made it possible for all of us to come together and witness what a future of investment in Climate Beneficial™ cotton could look like.

Located in Connecticut, American Woolen stepped forward with a willingness to collaborate and a shared commitment to American-grown fiber. What began as a practical solution to an infrastructure gap has since evolved into an example of how flexible, values-aligned partnerships can strengthen the domestic supply chain for Climate Beneficial™ wool.

In a world where low-cost, high-volume garments dominate the market, the true cost of fiber production—ecologically and socially—is often hidden from view. Brands and consumers alike are bombarded with labels, logos, and claims, making it hard to tell what actually improves land health and supports people. Climate Beneficial™ Verification (CBV) addresses these gaps by grounding fiber sourcing in ecological and economic realities.

For decades, American wool has been overlooked in the world of performance textiles— reliable, renewable, and respected by those who know it, yet largely sidelined in an era of fast fashion and synthetic dominance. But that story is starting to shift. Thanks to a new generation of producers, processors, and designers committed to regional supply chains and regenerative farming, U.S.-grown wool is poised for a long-overdue comeback.